About the Company
This position is with a leading global insurance and asset management provider that has been in operation for over 190 years. The company serves nearly 70 million customers in more than 50 countries, achieving a total premium income of €82.5 billion in 2023. Committed to diversity and inclusion, the organization fosters a culture that values uniqueness and aims to create long-term value.
The Role
We are looking for a Manager or Assistant Manager to drive end-to-end digital marketing strategies and campaigns.
Key Responsibilities:
- Implement marketing initiatives to enhance brand awareness, drive website traffic, and generate leads.
- Plan and execute digital marketing campaigns, including SEO, SEM, social media, display, email marketing, and content marketing, aligned with business objectives.
- Ensure high-quality deliverables and integration across all marketing efforts.
- Manage production houses, creative, and social media agencies to ensure timely, on-brief, and budget-compliant project delivery.
- Develop and drive content strategy, creating engaging content and tracking performance for optimization.
- Grow community engagement and fan base through strategic initiatives.
- Advise on branding matters in alignment with Group brand guidelines.
- Assist in managing digital projects and provide administrative support for the marketing team.
- Oversee the operation of the content management system for the corporate website.
- Ensure all timelines and KPIs are met, with campaigns delivered as scheduled within budget.
Requirements:
- Bachelor’s degree or higher in Business, Marketing, or related fields.
- Minimum of 6 years of experience in branding, advertising, or digital marketing, with at least 3 years in the finance/insurance sector.
- Agency experience in the finance field is a plus.
- Proficiency in written and verbal communication in English and Chinese.
- Presentable professional with excellent interpersonal skills to engage with stakeholders at all levels.
- Detail-oriented with strong data analytics skills and a proactive problem-solving approach.
- Self-motivated and capable of working both independently and collaboratively.
Apply:
- To apply online, simply fill in the information on the right. Alternatively, for a confidential discussion, please contact Jeremy Wong at +852 9205 1729 or email jeremy.wong@fund-trend.com