How to Write a Cover Letter That Stands Out: Tips and Tricks

1. Personalize It

Address the Hiring Manager by Name

Nothing says “I care” more than addressing your letter to a real person. If you can find out who’s doing the hiring, use their name. It shows that you’ve done your homework and adds a personal touch.

Tailor Each Letter to the Job

Every job is unique, and your cover letter should reflect that. Customize each cover letter to match the specific job description. Mention the job title and explain why you’re excited about this particular role.

2. Start with a Bang

Grab Attention with Your Opening

Think of your opening paragraph as your elevator pitch. Why are you the perfect fit for this role? Why this company? A strong introduction can set the tone for the rest of your letter.

Example: “With a passion for [industry] and over five years of experience in [relevant field], I am thrilled at the prospect of bringing my expertise in [specific skills] to [Company Name].”

3. Highlight What Makes You Unique

Showcase Your Achievements

Don’t just list your responsibilities—talk about your accomplishments. What are you most proud of? Use specific examples and numbers to quantify your success.

Example: “During my time at [Previous Company], I implemented a new system that reduced our processing time by 30%, significantly improving our team’s efficiency.”

4. Align Your Skills with the Company’s Needs

Demonstrate How You Can Add Value

Show that you understand the company’s goals and how you can help achieve them. Research their mission, values, and recent projects, and align your skills with their needs.

Example: “I am particularly impressed by [Company Name]’s commitment to [specific value or project], and I am excited to contribute my skills in [relevant skill] to further these initiatives.”

5. Show Enthusiasm and Fit

Express Genuine Interest

Let your excitement for the role shine through. Employers want to hire people who are genuinely interested in their company and culture.

Example: “I admire [Company Name]’s dedication to [value or goal] and would love the opportunity to be a part of a team that values [specific aspect].”

6. Keep It Professional and Error-Free

Use a Formal Tone

Maintain a professional tone throughout your letter. Avoid slang and casual language, but don’t be afraid to let your personality come through.

Proofread, Proofread, Proofread

Errors can distract from your message and make you seem careless. Double-check for typos and grammatical mistakes, or ask a friend to review it for you.

7. End with a Strong Call to Action

Encourage Further Contact

Wrap up your letter by expressing your eagerness to discuss the role further. Provide your contact information and thank the reader for their time.

Example: “I look forward to the opportunity to discuss how my skills and experience can contribute to the success of [Company Name]. Please feel free to contact me at [your phone number] or [your email] to arrange a meeting.”


Avoid Common Pitfalls

Don’t Rehash Your Resume

Your cover letter should complement your resume, not duplicate it. Use it to provide additional context and insights.

Avoid Generic Statements

Be specific about your skills and experiences. Instead of saying, “I’m a team player,” describe a situation where you successfully collaborated with others.

Stay Positive

Focus on your strengths and achievements rather than your shortcomings or reasons for leaving previous jobs.


Writing a cover letter can be challenging, but it’s your chance to shine and show your potential employer why you’re the perfect fit for their team. By personalizing your letter, highlighting your unique achievements, and demonstrating enthusiasm, you can create a compelling cover letter that opens doors to new opportunities.

Remember, every cover letter is an opportunity to tell your story and make a memorable impression. Good luck!